We are greatly influenced by the people around us. Pondicherry is a place, which is attracting people from neighbouring states and foreigner from other countries like German French. Every weekend around 40-50 hundred people are coming from neighbouring states such as Kerala, Karnataka, and Tamil Nadu to Pondicherry and enjoying through Alcohol / Drugs. Today most common reason of teenage drug usage is peer pressure. There is direct and indirect pressure that might influence a person’s decision using drugs. Direct pressure might be when a person is offered to try drugs/alcohol. Indirect pressure might be when a person is around people using drugs/alcohol and sees that there is nothing wrongs with using it. There are also other reasons why someone turns to using drugs like personal or family problems, loosing someone, losing jobs etc. Vehemently, drugs are affecting our health, brain, & accrue behaviour problems and fertility (child birth) also.  


The fishing harbour and a number of chemical industries in Puducherry have opened the gates of liquor addiction and related problems, because of large number of casual labourers, truck drivers, auto drivers etc. Usually in the coastal belts, the fishermen consume liquor regularly, the youth from all communities have acquired liquor-consuming habit, and consumption of Zarda type addiction is also on the rise. SHARON SOCIETY OF PONDICHERRY with the help of its own publicity materials and a group of volunteers from the student community had embarked on awareness on addiction and drug abuse in the coastal villages and the industrial area. Community outreach programs and advocacy programs are constantly conducted by Sharon Society in different key settings such as schools, communities, and workplaces. During these activities, members of the DDB staff serve as resource speakers orienting the participants on the country’s drug abuse problem in collaboration with JIPMER, Vasan Dental Care, and Right Channel Tv. 


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